Privacy Policy Overview
Welcome to LadyPump. As a customer of the LadyPump family of companies, your trust is our most important asset. We take the protection and proper use of your personal information seriously and are committed to protecting your personal information in our possession. In order to preserve your trust, we want you to understand what personally identifiable or personal information we may collect from you, how we use such information, and the choices you have regarding our use of this information.

In this policy, the words "we", "our", and "us" refer to the LadyPump family of companies and the phrases "personally identifiable information" or "personal information" mean any information by which you can be identified or contacted, such as your name (first and last), address (city, state, zip), e-mail address, telephone number, etc.

Categories of Information We Collect
We collect personally identifiable information through communications with you, or through the LadyPump family of companies or as defined above, whenever you interact with us. Some examples include:

• registering for a shopping account or Wish List account on our website

• requesting that merchandise be sent to you or others, place an order with us or request an e-receipt

• requesting a catalog or other content and communications from us

• subscribing to LadyPump.com E-mail Updates (our e-mail newsletter)

• applying for an account with us

• interacting with our mobile sites, mobile applications and services

• working with our salespeople who assist you with your fashion needs and purchases

• through communications with you, or through the LadyPump family of companies

We may also collect personal information about you from other third parties, such as demographic firms, to make our future service and marketing efforts more efficient and personalized for you. We also gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and clickstream data.

How We Use Your Information
We use your personal information that we collect to conduct our business and to provide you with the best possible products, services and experience. To best serve you, we may share your personally identifiable information with other members of the LadyPump family of companies and with service providers that provide support services to us or that help us market our products and services. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from LadyPump. We may also, in certain instances, disclose your personally identifiable information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of LadyPump or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe it is required by law.

Personal Book
One of our most valuable tools we have for building and maintaining our relationship with you is Personal Book. It allows us to better serve you in a number of ways, including keeping you informed on when your alterations, repairs, or your favorite brands or product will arrive, and notifying you about sales, special appearances and store events or promotions of interest to you.

To best serve you, we record and access information in Personal Book, including your name, address, telephone numbers, e-mail address, interests, privacy preferences and purchase history. All LadyPump Salespeople are expected to use Personal Book in an ethical and appropriate manner. This includes only entering accurate customer information, voluntarily given by you to the Salesperson, for the specific purpose of entering it into Personal Book or any other LadyPump-approved data device.

Personal Book allows our Salespeople to follow through on our commitment to serving you in a professional manner, and we are dedicated to ensuring that the information you provide is protected and secure. Personal Book is the property of LadyPump and may be used for LadyPump-related purposes only.

Cookies, Web Beacons, and Other Similar Technologies
Our website uses "cookie" and "web beacon" technology. We use cookies and web beacons to distinguish you from other visitors, track your IP address and usage of our site, and to identify the name of the Web site from which you linked to LadyPump.com. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf. More information is available under.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our website, we may use both a session and a persistent cookie. This LadyPump-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this LadyPump-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, this LadyPump-placed cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.

We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.